CLOSE MORE HIGH VALUE CLIENTS

Sales success starts in your mind. I help business owners, consultants, and sales teams build the mindset and skills to consistently win bigger, better clients — without pushy tactics or burnout.

Not getting the results you want?

You’re working hard — but your results aren’t where you want them to be.

Stressed because not enough sales are coming in?

Afraid to quote too high in case you lose the deal?

Frustrated by prospects ghosting you?

Secretly hate doing sales—or dread being seen as a "salesperson"?

Only winning work only by undercharging so you´re very busy but not progressing?

There’s a better way to do sales—and it doesn’t involve being sleazy, guesswork, or burnout.

How many more high-value leads are you willing to lose before something changes?

WHAT RESULTS CAN YOU EXPECT WHEN WE WORK TOGETHER?

Real Results. Massive Growth.

Here’s what happens when business owners work with me:

Increased deal size from £5,000 to £50,000

a game-changing 900% jump for multiple clients.

$270,000 in new sales in just 9 months

 by upgrading from $5K to consistent $30K deals

From £1,500 to £50,000 per deal

a staggering 3,200% increase in deal value.

Closed an $800,000 deal

for a client whose average sale was just $15K before working together.

Proven Success with Sales Teams

Boosted turnover by 40%

taking one sales team to £1.45 million in just 12 months with a 72% gross profit margin.

Helped a PR company grow sales by 25%

unlocking new revenue through smarter, more confident selling.

Chosen by leading companies and institutions

Who I Help

Coaching for Business Owners

  • Increase your deal sizes and improve your conversion rate

  • The business cannot outgrow your sales skills and mindset

Coaching for Sales Teams & Consultants

  • Develop a winning mindset and culture

  • Learn sales strategies

  • Deal with objections to close more deals

  • Help team members go from sales-phobic to sales star!

Limited availability as I currently work with around 50 clients per week (and I need to keep some time aside to play golf too!)

  • Gain clarity on what is stopping you closing deals

  • Receive personalised plans on how you can close more deals

No hard sell, I’m here to help. Primarily it’s a chat to see if we’re a good fit to work together that either way will show you what you need to do to grow.

What We’ll Transform Together

When we work together, you’ll make major breakthroughs in two core areas:

1. Advanced Sales Skills

You’ll learn proven techniques that dramatically boost your conversion rate and help you close bigger, higher-value deals—consistently.

2. Mindset & Belief Systems

Most sales training skips this—but it’s the real key to success.
We’ll uncover and shift the limiting beliefs holding you back—so you show up with confidence, clarity, and conviction.

Because here’s the truth:
You can master every sales strategy out there—but if your mindset isn’t aligned, it won’t work.
Prospects can feel your hesitation. If you don’t fully believe in your value, they won’t either.

ready to close more deals?

Ready to Close More Deals? Took a consultation now to identify exactly what’s holding you back — and how to fix it.
No pressure. Just a focused conversation to see if we’re a good fit and how I can help you grow.

What clients say about working with Ed

«Ed took time to understand my situation and assisted me in overcoming some professional hurdles. I apply some of the confidence building practices that Ed showed me on a daily basis and see the benefits regularly. I would recommend Ed to anyone that feels they need a push for any reason.»

Martin Bryce

Head of Manufacturing Recruitment - Food, Drink and Consumer Goods Industry Specialist

«Ed was easy to talk with, empathetic, straight forward and knowledgeable. After just a few sessions I felt I had a much clearer understanding of where I wanted to go and perhaps just as importantly felt I had the tools in place to help me get there. I’d thoroughly recommend working with Ed.»

Sarah Ferguson

Business Development | Sales | Relationship Management | Communication

«My coaching with Ed has had a profound impact on both my personal and work life. In a busy distracting world he helped give me tools to see things more clearly and create new avenues of income and personal growth. I found him my sessions with him to be hugely motivating as much as anything else. Strong Recommendation.»

Jeff Brighton

Professional Golf Caddie and Presenter PGA Tour Champions

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